Privacy Policy
Your privacy matters to us at SoftMeadowLark
Information We Collect
When you reach out to us for corporate floral arrangements or gift services, we gather data you willingly share. This includes your name, business name, email address, phone number, delivery addresses, and any specific requirements for your floral needs. Payment details are also collected when placing orders, though processing is securely handled by our payment partners.
For our corporate clients, we may obtain additional business details such as company registration information, preferred delivery timelines, and budget preferences to help us deliver a service that aligns with your corporate needs.
Our website automatically collects certain technical details when you visit. This includes your IP address, browser type, device information, and how you navigate through our site. We use this data to improve site performance and understand how clients discover our services.
How We Use Your Information
We primarily use your personal information to fulfill flower orders and deliver exceptional customer service. This includes processing orders, coordinating deliveries, creating custom arrangements based on your requirements, and communicating about your service needs.
We also use information to enhance our services and overall website experience. This helps us identify which corporate floral services are most valuable to our clients and how we can better assist the business community in United Kingdom.
Information Sharing and Disclosure
SoftMeadowLark respects your privacy and does not sell your personal information to third parties. We only share information when necessary to provide our services or when legally required.
We may share necessary information with trusted service partners who help us operate our business. This includes delivery partners, payment processors, and technical service providers. These partners are contractually obligated to protect your information and use it only for the specific services they provide to us.
We may disclose information if required by law, court order, or government request. We may also share information to protect our rights, property, or safety, or the safety of our customers and employees.
Data Security Measures
We treat the protection of your personal data with utmost seriousness and deploy suitable technical and organizational safeguards to keep it safe. This encompasses secure storage of data, encrypted exchanges, and restricted access to personal information within our organization.
Secure Storage
Your personal data is kept in secure systems with access controls and ongoing security monitoring.
Encryption
Sensitive data transfers are encrypted to shield information as it moves between your browser and our platforms.
Limited Access
Only staff with a legitimate need to view the data can access customer information.
Although we maintain strong security measures, no internet transmission method is entirely risk-free. We continually update our security practices to guard against emerging threats.
Your Privacy Rights
You hold significant rights over your personal data. In accordance with applicable laws, you may be entitled to access, amend, erase, or limit how your information is used.
To exercise these rights, reach out to us using the contact details at the bottom of this policy. We will reply within a reasonable timeframe as required by law.
Data Retention
We keep personal data only as long as needed to deliver our services and meet legal obligations. Retention durations vary by data type and the purpose for which it was gathered.
Typical Retention Periods:
- Customer contact and order details: about three years after the last service interaction
- Payment records: around seven years to satisfy tax and accounting rules
- Website analytics data: roughly two years and two months for service improvement analysis
- Marketing preferences: until you unsubscribe or about two years of inactivity
Cookies and Website Monitoring
We employ cookies and comparable technologies to enhance your browsing experience and learn how visitors interact with our site. Cookies help us recall your preferences and assess site performance.
You can manage cookie preferences in your browser settings. However, disabling certain cookies may impact site functionality. For more details about our cookie practices, please review our Cookie Policy.
External Links
The site might include links to third-party sites or services. This privacy policy covers only SoftMeadowLark and our site. We are not accountable for the privacy practices of external websites.
We recommend reviewing the privacy policies of any third-party sites you access via links on our site.
Policy Updates
We may revise this privacy policy from time to time to reflect changes in our practices, offerings, or legal obligations. When substantial changes occur, we will update the "Last Updated" timestamp at the top of this policy.
We encourage you to read this policy periodically so you stay informed about how we safeguard your privacy.
Contact Us About Privacy
If you have questions about this privacy policy, wish to exercise your privacy rights, or have concerns about how we handle your information, please reach out to us.
Contact Us About Privacy
SoftMeadowLark Privacy Team
Floral Court, London
London, United Kingdom SW1A 1AA
Email: [email protected]
Phone: +44 20 7946 0123
For privacy inquiries, please include "Privacy Request" in your subject line and provide as much detail as possible about your request. We aim to respond to all privacy requests within roughly ten business days.